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OWN THE ORDER, NOT THE FEES

Custom ordering experiences powered by DoorDash Drive fulfillment, built in-house from data layer to delivery.

We craft full-stack ordering systems that live on your domain, reflect your brand, and convert better than marketplace listings. Customers stay with you from discovery to checkout while DoorDash handles the couriers through DoorDash Drive APIs.

The result: first-party data, loyalty retention, and margins that don’t get chewed up by DoorDash Marketplace commissions—without giving up delivery reliability.

// CUSTOM CART & CHECKOUT

We build the entire experience

Menu management, modifiers, upsells, scheduling, loyalty tracking, taxation, and payments (Square, Stripe, crypto wallets)—all custom-built to feel native to your brand. No embedded third-party widgets, no generic templates.

DoorDash API fulfillment

We integrate directly with DoorDash Drive APIs so every delivery request is dispatched automatically. Orders route to your prep stations just like the marketplace, but the customer stays on your site from discovery to checkout.

Conversion-focused incentives

We launch loyalty perks, bundle discounts, or free-add-on campaigns that only live on your site. Customers learn that ordering direct means better value—while the delivery still arrives through DoorDash couriers.

// WHY BYPASS THE MARKETPLACE?

Marketplace placement is great for reach, but 15%–30% commissions stack up fast. By letting us own the cart, checkout, and customer journey, you capture the same demand with dramatically lower cost per order.

We still connect with the DoorDash ecosystem for delivery logistics, but the order originates on infrastructure we control—keeping fee structures in your favor and retaining first-party customer data.

// FEE COMPARISON

Here’s what a typical $45 ticket looks like when it runs through the marketplace vs. your own site.

ScenarioMarketplace FeesProcessing & OpsNet Revenue
DoorDash Marketplace (25% commission)-$11.25-$1.35 (card + ops)$32.40
Direct Site + DoorDash Drive (8% blended cost)-$3.60-$1.35 (Stripe/Square + ops)$40.05

On 1,000 monthly orders at a $45 AOV, that margin lift translates to roughly $7,650 kept in-house. Compounded over a year, you’re looking at $90,000+ in savings—before you layer on loyalty, upsells, and first-party retargeting.

READY TO OWN YOUR CHECKOUT?

We’ll architect the full stack, migrate your menu, launch incentives, and wire in DoorDash Drive so delivery keeps humming. You keep the data, the customer relationship, and the margin.